So why did we call our tooth salt hunakea? It has a fresh sea salt and mint aroma and is white in colour. It can trace its roots back to recipes handed down from past cultures. Ancient recipes are always associated with a hint of mysticism and secrets, so our hunakea tooth salt is a small white secret. The Hawaiian language has some wonderful words for this: huna means ‘secret’, among other things, and kea can mean ‘white’. The logo is inspired by old Hawaiian tattoo symbols and stands for kea in a mystical context.